Venture into the metaverse on Venice Immersive Island
At the Venice International Film Festival, virtual reality is only a small part of the immersive experience
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Your support makes all the difference.At the Venice International Film Festival, virtual reality is only a small part of the immersive experience. On a small island just a short water shuttle ride from the main festival headquarters on the Lido, festivalgoers can step into the metaverse. They can play games, or āworld hopā with a tour guide, dress up in costume with background dancers, or even help Coco Chanel develop her Chanel No. 5 perfume.
The program curated by Liz Rosenthal and Michel Reilhac runs from Sept. 1 through Sept. 10 and provides a hands-on glimpse into the future of storytelling.
āItās the biggest edition we have ever done,ā Rosenthal said.
The forms have also evolved in the past two years when the Venice virtual program had to go virtual itself. So for this grand return to the Lazzaretto Vecchio, theyāve also given the program a new, more inclusive name: Venice Immersive.
āWe wanted to refocus on how quickly the field is diversifying,ā Reilhac said. āWe did not want to focus on one technology like VR, but to try to represent all kinds of different ways of offering an immersive experience.ā
Of the 43 projects, only some require a VR headset. Some are massive 360-degree installations and others offer a hybrid āmixed reality.ā
One of their most ambitious undertakings has been committing to giving tours of virtual worlds to small groups. Worlds is a general term that essentially means a space where people can gather virtually ā it can be a beach, a forest, a fantastical science fiction space. In the worlds, you can just hang out, or do activities like play mini golf or even train dogs, Reilhac explained. Like many things in Venice Immersive, the worlds, and world-hopping is something best experienced.
āFramerate: Pulse of the Earth,ā is one of the multi-screen installations on display that the curators said show the potential of this art form. The project is focused on changing landscapes and made with 3D scanning technology.
āWeāre aiming to reveal alterations to the planet that are caused by nature and that are also caused by human centered industries,ā said āFramerateā director Matthew Shaw. āWe see sites of destruction, extraction, habitation, we see harvests, we see growth, and we see erosion.ā
To experience āFramerate,ā audiences enter a dark room where theyāre surrounded by screens that act as āholographic portalsā into vast scenes, like a 200-foot cliff eroding and crumbling into the sea over a year or a forest transforming across 12 months. You can stand anywhere in the room, move about and choose what to focus on, whether itās the cliff or a single pebble.
The team working on the project captured these scenes in Norfolk and Glasgow, where they filmed daily for a year. It wasnāt, Shaw said, just someone setting up a camera and tripod and leaving it to film. And it required a fair amount of R&D and innovation to make it happen.
āWe donāt just make art works,ā Shaw said. āWe build the tools to make them work as well. It wasnāt just can we 3D scan something on the scale of the landscape, but can we scan it while it moves?ā
Shaw is just one of the pioneers of the new immersive art forms on display at the festival. Another high-profile project is Mathias Chelebourgās āRencontre(s),ā featuring the voice of Marion Cotillard. The āmulti-sensory haptic experienceā invites you to step into the perfumerās shoes in 1921 when Gabrielle Chanel met Ernest Beaux and they created Chanel No. 5. Thereās also an interactive VR game set in 1920s England inspired by the television show āPeaky Blindersā called āPeaky Blinders: The Kingās Ransomā that features Cillian Murphyās voice as well. Others are more serious, like āStay Alive My Son,ā in which the player steps into the shoes of a Cambodian genocide survivor.
Both Reilhac and Rosenthal hope that cinema lovers at the festival venture over to Immersive Island to try out some of the experiences.
āThereās no other A-list festival in the world that has committed so much to representing immersive as a new art form,ā Reilhac said. āBy juxtaposing immersive arts with prestigious feature films, we elevate the perception of immersive arts as a true art form and not just a technological gimmick.ā
At the moment, āthere is no real market for immersive arts,ā Reilhac said. The creators at Venice are doing it out of passion and curiosity. But he thinks that could change.
āItās the birth of a new art form and possibly a new industry,ā he said.
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Follow AP Film Writer Lindsey Bahr on Twitter: www.twitter.com/ldbahr
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For more on the Venice Film Festival, visit: www.apnews.com/VeniceFilmFestival