Telewest goes for high street cable sales
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Telewest, the cable company that made its stock market debut in November, is to launch a drive into the high street this year, focusing sales on outlets including Granada stores.
Trials with retail selling - a departure from the normal direct sales route - have shown that fewer people subsequently leave the network. Alan Michels, chief executive, said: "You have got to improve the availability of the product."
Mr Michels was speaking as Telewest announced that net losses in 1994 had deepened to £65.1m from £36.6m the previous year. Revenues rose by 79 per cent to £72m. The results reflect continued heavy investment in expansion, with expenditure rising to £215m last year from £138m in 1993.
Telewest, the largest UK cable company, increased its workforce by about 90 per cent to 2,079 during the year and plans to employ a further 400 in 1995. The television subscriber base rose by 50 per cent to 179,096, but there was a flat uptake of customers compared with the homes able to access the service.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments