Victoria's Secret suffers Facebook backlash for Photoshop use

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Victoria’s Secret has been attacked by commenters on Facebook for a photo of a woman that was missing parts of her anatomy.

The picture, posted on Facebook (and NSFW), shows a lingerie model facing away from the camera wearing only her underwear, captioned: “Truly. Madly. Cheeky”. Commenters were quick to notice that parts of her body don’t look how they are supposed to.

“I don’t think you can call it cheeky if she only has one cheek,” said one.

“Can we stop making women's bodies objects to be altered, color changed, resized, chopped up?” asks another.

Victoria’s Secret has faced a backlash as its customers become more savvy to Photoshopping of adverts. Consumers are losing patience with the unrealistic expectations of how women should look, promoted by false advertising with airbrushed models.

"Uhhhhhhh come on Victoria's Secret #photoshopfail. I have slowly been purchasing more and more with #aerie because they don't photoshop their models into oblivion. Next move will be to cancel my VS credit card," one commenter added.

Other retailers are getting wise to the unpopularity of Photoshopping and using more realistic images. Aerie, a US underwear store for teens, uses un-airbrushed photos of women wearing its products. Aerie's sales increased 18 per cent in the second quarter of 2015, compared to just 3 per cent at Victoria’s Secret, according to Business Insider, which first noticed the Photoshop mishap.

The Independent has reached out to Victoria's Secret for comment.