Premier caps room prices
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Whitbread, the owner of Premier Inn, was yesterday preaching the benefits of playing the long-term game to win loyalty from customers instead of ramping up prices whenever possible. The hotel chain enjoyed booming sales over the summer, in part thanks to the Olympics, but said it kept prices in London capped.
Premier rooms sold for £199 during the Games, up to £100 less than it could have charged, the chief executive, Andy Harrison said. "We chose to protect the brand."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments