McDonald's opens new flagship store - and it looks just like an Apple store
'We are building a better McDonald's for our customers and the communities where they live,' says CEO Steve Easterbrook
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.McDonald's newest restaurant is making a bold statement about the future of the chain.
On Thursday, McDonald's opened a new flagship restaurant in Chicago. It's a glassy, 19,000-square-foot building that looks more like an Apple Store than a fast-food restaurant — and that's exactly what the company intended.
"We are proud to open the doors to this flagship restaurant, which symbolises how we are building a better McDonald's for our customers and the communities where they live," McDonald's President and CEO Steve Easterbrook said in a statement.
Take a glimpse inside:
While the structure may be different, the Golden Arches are still present at the restaurant, which will be open 24 hours a day, seven days a week.
The restaurant features self-order kiosks, table service, mobile order and pay, and delivery — services that are becoming increasingly mainstream at McDonald's locations across the US.
Table service and increased digital ordering options are part of McDonald's "Experience of the Future" revamp. Currently, roughly 5,000 restaurants fit the qualifications, and McDonald's plans to transform almost all restaurants by 2020.
The restaurant also highlights something else McDonald's is pushing in an effort to remake its image: sustainability. It has more than 70 trees at the ground level, as well as on-site solar panels.
Designed by the Chicago-based firm Ross Barney Architects, the restaurant's combination of more tech, table service, and an emphasis on sustainability provides a blueprint of what the fast-food giant wants to roll out across America.
Read more:
• Fifteen sentences your interviewer does not want to hear
• I flew 16 hours nonstop on one of the world's busiest international routes in economy class — here's what it was like
• 16 skills that are hard to learn but will pay off forever
Read the original article on Business Insider. © 2018. Follow Business Insider UK on Twitter.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments