David Rowland, chairman of Lloyd's of London, and 44 of the
insurance market's underwriters launched a series of US trade fairs and seminars with insurance brokers and risk managers in New York yesterday. The event signals the start of "Meet the Market 1996", which is designed to showcase the skills and capacity of the Lloyd's market. Lloyd's has been running "Meet the Market" roadshows in the US for three years and the chairman and his entourage will speak to 2,000 risk managers and brokers at presentations in New York, Chicago and Los Angeles. Last year, Lloyd's US premium income was pounds 2.6bn, accounting for about a third of the company's worldwide total.
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