Dynamic Leadership: fuelling innovation and disruption in the B2B space

As the CEO of a company making industry ‘waves,’ I’m proud and privileged to have supported the growth of many household names and SMEs in the UK and internationally. What genuinely excites me is that every business we work with has its own unique personality, which fuels the creation of fresh ideas and solutions to the challenges businesses face. To me therefore, the concept of dynamic leadership centres around energy and innovative ideas and it’s central to everything we do at Go Live Data. It’s key to our strategy which is to continually evolve, launch new products and services, and to disrupt the B2B and data marketing space.

We often see examples of dynamic thinking in the business world. A prime example is Elon Musk’s recent transformation of Twitter, now rebranded as X. Such bold moves, from personnel changes to product features, have created widespread media attention and sparked conversations about the platform’s future and makes for a fascinating case study in how dynamic leadership can shake up a business, by making decisions that challenge the status quo.

Similarly, the emergence of Threads by Meta has stirred competition, pushing both platforms to find new ways to engage their users and keep pace with ever-changing consumer expectations.

Another striking example of dynamic leadership can be seen in the way Salesforce revolutionised the B2B landscape with its cloud-based CRM solutions. In the early days, they took a bold stance against traditional software models, shifting the focus to subscription-based services in the cloud. This wasn’t only innovative; it disrupted an entire industry, creating demand and loyalty by addressing a need that businesses didn’t even fully recognise at the time. That’s what dynamic leadership is all about. Not just offering a service but leading a shift in the way an industry operates in the process.

We also see the impact of such decision-making in companies like Microsoft, which changed its business by acquiring LinkedIn. A strategic move, the acquisition reshaped Microsoft’s role in B2B engagement. By integrating LinkedIn’s professional network with its existing tools, Microsoft has been able to offer businesses more comprehensive solutions for sales, marketing, and recruitment which was a clear demonstration of how one decision, (of investing in the right platform) can dramatically expand a company’s influence in the B2B space.

Having recently entered into a new sector ourselves by acquiring an equally well respected company within the Fleet and Commercial Vehicle industry, we aim to do the same in terms of revolutionising data use in that sector, with our unique customer tools and software, which we have carefully developed through an intrinsic desire to do better and to enhance the data industry at large.

As with all industries, it’s the companies that demonstrate adaptability and boldness that are the ones that thrive. While they might make mistakes along the way, the mistakes are what often lead to growth, new technologies, new jobs, and just as importantly, better customer experiences. It’s those that fail to embrace dynamic thinking, that risk being left behind.

About Adam Herbert

With over two decades of working in the data and marketing industry during his career, Adam Herbert has helped leaders and their organisations develop, by supporting with market sizing and growth through data driven strategies, helping them to move from traditional marketing methods into the constantly evolving digital space. Now heading his own business to drive change, in what is seen as a stagnated industry, Adam’s focus remains on business strategy, operations, product marketing and sales. His career has always focused on helping customers, driving revenue and guiding some of the world’s largest companies which he continues to do through Go Live Data.

www.go-data.com