Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Outlook Here’s some advice for Adidas: enrol some of your people at the University of Oregon.
It appears the German sportswear company is back in the game. After a torrid time last year, during which it issued two profit warnings and surrendered its number two position in the US, the company has produced a good set of numbers.
Long-serving chief executive Herbert Hainer said the 17 per cent rise in sales was broad-based but particularly good in fashion and running.
But Adidas still has an awful lot to do. Hence the educational advice. Oregon is the alma mater of Nike founder Phil Knight, and a notable recipient of his largesse.
What that has paid for is one of top college American football teams. It’s not just the facilities that attract kids to rainy Eugene. It’s the fashion. Every year Nike produces a range of colourful and creative uniforms that the top players coming out of high school want to wear.
Those uniforms – and Nike’s shoes – have what Adidas has consistently failed to produce: the wow factor.
To be considered a real rival to Nike, Adidas badly needs to find some of that wow. Eugene might be a good place to start looking.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments