David Prosser: Where there's muddy puddles, there's brass
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Outlook Parents of pre-schoolers will testify that the loyalty of this demographic knows no limits – and also that Entertainment One's Peppa Pig is the proud owner of an awful lot of that loyalty just now (even if fathers might have a thing or two to say about Daddy Pig, who isportrayed as a fat, lazy dimwit).
It seems that American toddlers are no less immune to Peppa's charms. Given the show's ratings success in the US, the suggestion yesterday that merchandising sales might top $1bn a year – three times what is being achieved currently in the UK – do not seem at all outlandish.
Just one word of warning, however. Each pre-school generation has its own favourites, and not too many shows prove enduring. Where now are the stars of In the Night Garden or even the Teletubbies? Peppa's owners are wise to cash in while they can, but the joy of muddy puddles may turn out to be shortlived.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments