City favourite
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Your support makes all the difference.THE Independent is the City's favourite general newspaper, according to the latest Mori poll of institutional investors and analysts.
The Independent has leapt into first place - ahead of the Times, Daily Telegraph and Guardian - confirming its respected status among City professionals responsible for pounds 400bn of funds. Only the Financial Times has a higher City readership.
The Independent is read by 34 per cent of City people compared with 31 per cent for the Times, 30 per cent for the Telegraph and 2 per cent for the Guardian.
The lead in the key group of the City's institutional investors is even greater: 32 per cent against 27 per cent for the next- best, the Times.
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