Make every word count: harness the benefits of unified communications

RingCentral is a Business Reporter client

The Covid-19 pandemic has undeniably transformed the modern work environment, changing the nature of enterprise communications almost overnight. As the UK approaches its second anniversary of remote/hybrid working, this new way of life looks like it is here to stay.

For the most part, workers are keen for this to be the case. RingCentral’s recent survey found that one-quarter of British workers claimed they would look for another job if forced back to the office and 63 per cent believe that connecting online or via voice or video calls is just as good as meeting in person.

As work from anywhere quickly becomes the norm, business leaders must take the time to audit their interim communications solutions. It’s crucial now that forward-thinking business leaders acknowledge employees’ desire for better workplace flexibility. As 66 per cent of homeworkers claim they’d prefer to continue working remotely, it’s essential that businesses put the infrastructure in place to ensure they retain their staff and continue to operate with technology that stands the test of time.

As teams and colleagues increasingly connect online and from afar, circumstances have put business communications solutions well and truly in the limelight. With cloud communications now at the heart of most businesses, teams must assess their needs and the possible opportunities for unlocking better working relationships and efficiencies.

In the weeks leading up to the initial wave of the health crisis, businesses had to focus on managing the immediate impact, quickly pivoting and putting continuity measures in place that were often in the form of cloud-based tools.

Now, as businesses continue to navigate the impact of the ongoing pandemic, workers find themselves juggling a number of different key tools and technologies. With many team members spread across different regions and territories, the lack of cohesion afforded by disparate systems can be very limiting and harm team efficiency and productivity. In contrast, having access to one joined-up set of collaboration tools stands business teams in good stead for better teamwork, productivity and flexibility and for the scalability required to evolve in the future.

The past two years have proven that having the right unified communications and collaboration (UC&C) solutions in place can really simplify the world of work. For example, in the public sector alone, organisations have been able to offer citizens better access and drive service efficiencies to improve the experience across the board. Examples of how UC&C has improved the citizen and worker experience include:

With an increasing reliance on cloud communications and collaboration tools, analysts and industry commentators predict that we’ll see an increase in workplace communications being mined for intelligence and insights. According to Gartner, only one-quarter of enterprise meetings will be held in person by 2024, and 75 per cent of business conversations will be recorded and analysed by 2025.

This business intelligence evolution is beginning to have huge implications for business operations. With productivity, innovation and commercial benefits, businesses across all industries and departments are considering how unified communications could play a huge role in their business progression and take digital transformation to the next stage.

As a result of increasing demand, communications providers are increasingly harnessing artificial intelligence (AI), looking to integrate cutting-edge technology into their platforms. This additional element, which takes online collaboration to a whole new level, allows business users to harness the full potential of communications data for their customers, streamline operations and better support staff so they are free to problem-solve and innovate.

With AI, businesses can rely on technology to automatically make notes during meetings and provide action lists, meeting summaries and minutes. Soon, we’ll see innovations such as intelligence automation (IA), which focuses on making computers as smart as humans.

As technology evolves and digital transformation accelerates and takes on new meaning, dedicated UC&C providers will gradually begin to offer these IA-powered services to augment an enterprise’s intelligence. In addition to providing customers with AI-powered live transcriptions, meeting summaries, auto framing and speaker tracking, RingCentral has acquired and integrated DeepAffects, a leading conversational intelligence pioneer. This allows us to provide our customers with the tools to analyse business conversations and extract meaningful insights.

This new wave of deeply intelligent tech will allow enterprise teams not only to gain easier access to knowledge from wherever they work but also to rely on their technology to provide interpretation and innovation to any employee.

Forward-thinking businesses that choose to work with the right UC&C providers to put AI and IA technology in place will unleash a new world of potential and allow themselves to find the perfect point of productivity. Those that choose to invest in the right UC&C tools will unlock significant efficiencies, enhance their decision-making and improve customer experience.

Partnering with the providers that focus on innovation will mean businesses can truly prepare for the workplace of tomorrow and make use of technology to reveal valuable intelligence, drive productivity and give themselves an edge over the competition. The organisations that act now to embrace the technologies that facilitate better hybrid and remote working will be taking the best steps to ensure they’re ready and their workers are equipped for whatever the future holds for the new world of work.

To discover how unified communications can help you transform and improve your business operations, visit RingCentral

Originally published on Business Reporter