Bunhill: Hawking the message for BT
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.ACCORDING to British Telecom, Professor Stephen Hawking is 'a very powerful metaphor' for the company.
Hawking, who speaks through a voice synthesiser having had a tracheotomy some years ago, has agreed to appear in a BT commercial due out this month.
In the TV ad, Hawking, whose book A Brief History of Time holds the record for the most weeks in the bestsellers' list, tells how some of the greatest human achievements have come about through talking - and some of the worst failures through silence.
Hawking has never been in a commercial, and his fee is a secret. Hawking will not endorse a BT product or service, but he does appear in front of a BT satellite dish - a backdrop that appears out of time for a man from the old lecture-halls of Cambridge.
(Photograph omitted)
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments