Breasts prove a ratings winner

Despite hopes that the British might have become more mature about their bodies, it would seem that what has brought readers to the Sun for the last 25 years is perfectly capable of bringing viewers to Channel 4.

Breasts, a documentary featuring up to a dozen topless women earnestly discussing their feelings about their eponymous endowments, entered Channel 4's top 10 most watched programmes, it was revealed yesterday. More than 3m people tuned in, enabling the programme to compete with Channel 4's usual top-rated programmes, like Brookside and Friends.

In fact, it was Channel 4's seventh most viewed programme, and an analysis by advertising agency The Network showed that 51 per cent of the viewers were men.