‘Boom’ in sales of gin advent calendars and Christmas boxes for adults
Just over half of adults said they give a festive stocking to their partner at Christmas, according to research for Clearpay.
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Your support makes all the difference.Last year saw a boom in sales of festive items traditionally aimed at children which were tweaked for adult tastes, according to data from a buy now, pay later provider.
Clearpay said there was a 31% rise in sales of advent calendars containing gin in the run-up to Christmas 2023, compared with the same period in 2022.
Sales of advent calendars aimed at women also jumped by 240% while there was a 463% uplift in sales of Christmas Eve boxes for adults.
Clearpay compared its search and sales data from October to December 2023 with the same period in 2022.
It also commissioned a survey of people who celebrate Christmas, which found more than half (52%) of adults give a festive stocking to their partner.
The most popular stocking fillers include sweet treats, socks, perfume and aftershave, accessories, and make-up and beauty products, according to the research released ahead of the 100-day countdown to Christmas from Monday.
Nearly a fifth (18%) of people surveyed said they have already started their Christmas shopping, with women (20%) being more likely than men (15%) to have already got into the festive spirit.
Rich Bayer, UK country manager at Clearpay, said: “Some savvy shoppers are already ahead of the game and are picking up sought-after items such as advent calendars.”
OnePoll surveyed 2,000 people across the UK in August and September who celebrate Christmas.