Oscars 2019: Serena Williams urges women to ‘dream crazier’ with empowering Nike advert
The advert aired during a break at the 2019 Academy Awards
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Serena Williams is imploring women to “dream crazier” in a new advert for Nike.
The advert, which aired during a break in last night’s Academy Awards, centres on the fight of female athletes to be taken seriously in sport – something that Williams has had to deal with throughout her career.
The advert stars an array of inspirational female athletes, including Olympic-gold-medal-winning gymnast Simone Biles; sabre fencer Ibtihaj Muhammad, who became the American Muslim athlete to wear a hijab while competing; and South African runner Caster Semenya, who was subjected to gender testing after winning gold at the 2009 World Championships.
It was directed by Kim Gehrig, the director behind Gillette’s recent “The Best Men Can Be“ advert, which tackled the topic of toxic masculinity.
The Nike advert begins with two female athletes crying. “If we show emotion, we’re called dramatic,” Williams says in the advert’s voiceover.
The tennis star continues, saying that female athletes are described as “nuts” if they want to play against men, and “delusional” if they demand equal opportunity.
The 23-time Grand Slam winner then says that when female athletes are passionate, they’re labelled as ”just being crazy”.
“But, a woman running a marathon was crazy,” she says. “A woman boxing was crazy. A woman dunking, crazy.”
A clip of Williams playing tennis is then shown, accompanied with the statement that a woman “winning 23 Grand Slams, having a baby and then coming back for more” was seen as a “crazy” feat.
The advert, titled “Dream Crazier”, ends with Williams urging girls and women not to be deterred from sport because of comments from critics.
“So if they want to call you crazy – fine. Show them what crazy can do,” she says.
People have expressed their admiration for Williams and the advert, with one person describing it as a “masterpiece”.
“They call my daughter crazy because she plays baseball not softball,” one person tweeted. “Then they whine when she strikes their sons out. Can’t wait to show her this!”
“I’m over 60 and only wish I had been told I wasn’t crazy when I talked about my dreams,” another added. “This brings tears. But it’s not too late to just do it.”
Williams attended the 2019 Oscars as a presenter, introducing A Star Is Born as one of the Best Picture nominees.
“When we’re young, we all have dreams we want to accomplish in life. Having the dream is easy, making it come true is hard,” Williams said as she introduced the advert.
To catch up on the winners’ list in full from the 2019 Academy Awards, click here.
Check out all the best-dressed stars from the red carpet and the Vanity Fair Oscars afterparty.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments