Topshop mocked for selling 'vegan' shirt that includes non-vegan recipe
The 'vegan' shirt is still available for sale
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Your support makes all the difference.Clothing retailer Topshop is being mocked online for selling a vegan T-shirt that includes a very non-vegan recipe - which calls for butter and eggs.
The top, which is pink and features a tiny herbivorous dinosaur drawing above the word “vegan” is a cute way to show-off your lifestyle choices - if only the tag on the inside promoted veganism as well.
But the brand behind the shirt, Tee and Cake, known for printing a cake recipe on their clothing labels, seems not to have made an exception with this shirt, as they included their sponge cake recipe.
Unfortunately, the recipe happens to call for eggs and butter - two ingredients that are definitely not vegan.
Shoppers were quick to notice the design flaw and point it out on Twitter - where people criticised the store for the oversight.
Erica Terry-Rose, the first to notice the contradiction, tweeted a photo of the shirt and said: “Not sure a vegan design works with this brand.”
Another person wrote: “When Topshop sells a vegan top and on the label it says eggs?”
But despite the backlash, the store is sticking with the shirt, which is still available for purchase for £28.
A spokeswoman for Topshop said: “The T-shirt is a brand that we stock at Topshop called Tee and Cake. The label is across all of the T-shirts in the line,” adding, “As the brand is called Tee and Cake it has a whimsical recipe in the label. The label is nothing to do with what’s on the front of the T-shirt.”
However, this is the brand’s only “vegan” shirt.
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