The eternal appeal of diamonds

Diamonds have enthralled us for hundreds of years. There is nothing as stunningly beautiful as a crystal clear, sparkling diamond. With humble beginnings as ordinary carbon and formed deep beneath the Earth's crust over thousands of years, diamonds fascinate. Throughout history, diamonds have stood as a symbol of wealth, status, style and glamour.

Due to their enduring appeal, diamonds are the most popular stone used in jewellery, particularly engagement rings. Single, solitaire diamonds are the ultimate romantic symbol and are the most popular style of engagement ring bought today.

Choosing an engagement ring is an important decision in a couple's relationship. It can also be quite daunting. Traditionally, the purchase of an engagement ring meant going to your local high-street jeweller, which could be limiting as well as quite intimidating. But the way we shop has changed drastically by the rise of the Internet.

Shopping online can offer exceptional value for money, as companies are able to keep costs down and pass those savings onto the customer. Companies like Serendipity Diamonds, with their vast range available online, are the perfect solution to the difficulties faced when buying diamond jewellery. Their site makes it easy to stick to a budget whilst experimenting with different shapes, cuts, styles and finishes to create the perfect ring. All from the comfort of your own home, with no intimidating salesman standing over you.

Serendipity Diamonds is a UK business with a long history of working in the diamond industry, so you know you're buying from experts. They pride themselves on their knowledge, skills, attention to detail and customer service and are members of the British Jewellers Association. They offer a comprehensive range of jewellery, including engagements rings, eternity rings, diamond earrings, pendants and necklaces, all ethically sourced and backed by their guarantee.

Eternity rings are a hugely popular purchase, usually bought to celebrate an important milestone in life, such as an anniversary or the birth of a child. Again, there are different styles of eternity ring, the main types being either a full eternity ring or a half eternity ring. Like the engagement ring and wedding band, the eternity ring is worn on the third finger of the left hand. This traditional comes from the belief that this finger holds the ‘Vein of Love’. So the eternity ring is another symbol of love that exists between two people, which is why it is usually a gift from a man to his partner.

Diamond earrings are also often purchased or given as gifts for important events. A groom might buy his bride a pair as a wedding gift or a father might buy his daughter some for her 18 or 21 birthday. Truly a classic item, solitaire diamond earrings are a purchase worthy of investment. The Serendipity Diamonds website will walk you through all the different styles of earrings, helping you choose the perfect pair.

Diamonds are a classic part of anyone's jewellery collection and, although timeless, the popularity of different shapes and styles changes through time. Some people tend to go for simple, understated elegance, whilst others prefer bolder, more ornate designs. Serendipity Diamonds has a huge range and their site has a number of helpful guides explaining the different shapes, styles and settings and all the terminology. Most of the diamonds offered, are supported by an independent, internationally recognised diamond grading certificate from such laboratories as GIA, IGI and HRD.