Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday.
Findings by research firm Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands.
Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed.
"Soghurt's got three outlets in Singapore, how did that get up against Gucci, Sony, who spend millions... every year around the world and have done so for years?" said Nichola Rastrick, managing director of Millward Brown in Singapore.
The company's Priti Mehra said Soghurt's social media success was due to its effective use of the popular platform to engage its consumers in a two-way conversation.
"If you go to their Facebook page, you see them engaging with consumers in real time about flavours, about their offers," she told AFP.
"And I think that makes a big difference, that a brand which is so small, without too much spent, gets as much space as a brand which is so big."
Mehra added that social media had a "democratisation" effect on brand marketing, as its success did not hinge on financial clout common in more traditional advertising platforms like television and print commercials.
"I think to a certain extent, what that means is that it's a level playing field. As long as your content is relevant, as long as you're engaging with the consumers in the right way, consumers are going to pay attention to you," she said.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments