McDonald’s is now offering 90s style ‘Golden M’ haircuts
Remember David Beckham’s 'curtains' hairdo? The look is back, and you can achieve it with the help of a global fast-food chain
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.In its latest marketing campaign, McDonald's Sweden has channelled serious retro vibes, by opening a virtual barbershop offering the famous haircut of the 90s.
The centre-parted fringed "curtains" do has been sported by everyone from Leonardo Di Caprio and David Beckham to Robbie Williams and more recently K-pop giants BTS. Upon noticing the trend was coming back, Scandinavian marketing company Nord DDB claimed it for one of its clients.
“When we realised that people were wearing our Golden Arches, we had to act," said Staffan Ekstam, marketing director at McDonald’s Sweden, who saw the distinct similarity between the shape of the rounded hair-style and McDonald's Golden Arches.
Creatives came up with the concept of offering free covid-safe virtual haircuts with a "certified Golden M hairdresser", in which you cut your own hair under live instruction from a professional.
"We started the M Barber Shop not only to guard our Golden M, but also to claim it once and for all. The salon is a celebration dedicated to our beloved ambassadors—a helping hand to guide them on how to keep their M’s in perfect trim, even when we can’t move around as freely as we usually can," said Ekstam.
Within two hours of launching, the online hairdressing appointments with stylist Adam Lukacs were booked up solid, but a representative from Nord DDB told The Independent that due to popular demand the virtual Golden Hair sessions would return, and those who want to achieve the look should keep an eye on the barbershop's website for future dates.
In the meantime, there's a step-by-step instructional video for those desperate enough to do-it-themselves in a bid to look like Peter Andre, Jared Leto, James Van Der Beek and Brad Pit circa 1990s.
Those with the hairdo (and no shame) will also get a free Big Mac, if they upload a selfie of them and their Barnet to the Golden M Detector digital app.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments