Thousands queue outside Lidl supermarkets as Prosecco deal sells out in minutes

It’s been dubbed the 'bargain of the century'

Sarah Jones
Saturday 26 August 2017 09:30 EDT
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Waitrose saw its market share move ahead of discount grocer Lidl
Waitrose saw its market share move ahead of discount grocer Lidl (Getty)

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Thousands of shoppers queued outside Lidl this morning to get their hands on a super-cheap prosecco deal which sold out in minutes.

The budget supermarket was selling a box of six bottles of its own-brand Allini Prosecco for £20, which works out at just £3.33 each.

After being alerted to the booze deal via Facebook page Prosecco Watch, fans of the Italian sparkling wine teased that they would camp out to make sure they don’t miss out but it seems like some people weren’t joking.

Inundated by shoppers from around the country, it has been reported that some stores sold out of the plonk within minutes of opening.

“The car park was packed at 7am, rammed way before opening time,” one person told Devon Online.

”There was a long queue in the shop and 50 cases were gone in five minutes.”

Taking to social media, users shared pictures of the scenes outside many of the supermarkets as thousands of shoppers queued to grab the ‘bargain of the century.’

“I guess I'm not the only one who loves a good deal on prosecco,” someone wrote.

A tipple which was named the best bargain prosecco in Good Housekeeping’s December issue, the deal is set to run on 26 and 27 August to coincide with the Bank Holiday weekend, before the price rises back up to £5.79 per bottle.

But, the Allini Prosecco is just the latest in a long list of award winning alcoholic beverages from Lidl. Earlier this year, the supermarket launched a summer version of its Hortus gin which is infused with rosehip, hibiscus and fresh orange, and retails at just £15.99.

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