Young girl writes letter to Lego asking for more female characters in its magazine
'Well done to her for wanting to do something about it'
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Your support makes all the difference.A four-year-old girl has written to Lego asking for better female representation in its magazine.
On Wednesday, actor and director Samuel West, who has appeared in films such as Notting Hill and Van Helsing, posted a tweet in which he revealed that his daughter “loves Lego, football and blue, so she was delighted to get the new Lego City magazine”.
However, the young girl was apparently left disheartened when she realised that of the 29 characters who speak in the magazine, only one is female.
What’s more, when she does speak it’s “to agree with a man”, West wrote.
As a result, the actor’s daughter penned a letter to the toy company, calling on them to feature more female characters in the publication.
“To Lego Magazine people, can you put some more girls in your magazine please?” she wrote.
After sharing the handwritten note on Twitter, West’s post quickly garnered thousands of likes and hundreds of messages from people offering their support.
“Love her! Come on @LEGO_Group she’s even given you the answer!,” one person commented.
“More girl/female characters who talk in every magazine please! #Equality.”
Another added: “Well done, your daughter for noticing and taking action. Hope it is noted and acted upon.”
While a third person wrote: “That's brilliant! Well done to her for noticing and wanting to do something about it. You should be very proud.”
Lego replied directly to West on Twitter that evening, writing: “We think your daughter rocks! We look forward to receiving her letter. Like you, we believe Lego play is for everyone and that our magazines need to reflect that.
“We’ll review future editions to make sure this is the case. We hope your daughter always loves Lego, football and blue.”
In a statement to HuffPost UK, the company revealed that it would be inviting the young girl to help edit an upcoming issue of the magazine.
“Providing her parents allow her to do this, we’re confident that she can help us improve the magazine and that we can learn a lot from her… after all, children are our role models,” a spokesperson for Lego said.
The Independent has contacted Lego for comment.
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