Britain’s most traditional desserts are in decline as millennials turn to fruit, poll claims
Favourites such as crumble and banoffee pie dying out as more turn to healthier alternatives
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Some of Britain's best known traditional desserts are now in decline as millennials are unaware of their existence, a poll has claimed.
Rhubarb crumble, spotted dick and figgy pudding are among the British desserts in decline, researchers say.
A quarter of millennials have never tasted a flan, while Eton mess and banoffee pie remains untouched by 21 per cent. More than a third have never tried a pineapple upside down cake.
Other classics such as flan and rum baba are unknown to those aged 23 to 38, and one in six say at least 11 years have passed since they last ate jelly and ice cream.
It also emerged more than one in ten never have dessert at home, with four in 10 feeling guilty if they succumb to the temptation of a sweet treat.
Instead a fifth opt for healthy alternatives including fruit, with almost half of those in their twenties and thirties keen to see more healthy options on dessert menus when eating out.
Matt Hancock from Love Fresh Cherries, which carried out the research of 2,000 adults in association with Northwest Cherries, said: “It seems millennials are becoming more health conscious and only having treats, including dessert, in moderation or looking for healthier options.
“Fruit, including cherries, make the perfect, affordable healthy dessert and could explain why younger adults are opting for that over traditional sweet desserts.
“The good news for those people trying to be healthy, is that cherries and berries can be just as sweet and delicious.
“Most of the respondents polled admitted they had a sweet tooth, and do still love to treat themselves with a dessert when possible.”
SWNS
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments