YouTube to make original films and TV programmes with vloggers and other stars
Channels including the Fine Brothers, Prank Vs Prank and Smosh will feature in new content, which will premiere on YouTube before being shown elsewhere
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
YouTube is to make films and TV programmes with its biggest stars, as part of its attempts to move into paid-for content and eventually take on Netflix and other on demand services.
The Google-owned company will initially launch four partnerships, with a plan to “release several feature length films over the next two years” with the stars. The initial channels involved are the Fine Brothers, Prank vs Prank, Joey Graceffa and Smosh.
The new shows will be developed with Brian Robbins from AwesomenessTV, a YouTube channel and multi-channel network that brings different YouTubers together and helps to promote them. Other films developed by AwesomenessTV have seen strong success, topping the iTunes chart.
Smosh and the Fine Brothers, both long-term popular YouTube channels, will each develop a scripted comedy series. Joey Graceffa will make an “all-new murder mystery reality series” and Prank vs Prank will make a show where “celebrity guests join Jesse and Jeana to pull off their most ambitious pranks yet”.
It’s not clear how or whether YouTube will charge for the new programmes. But the company has long been rumoured to be working on a paid-for service that would include exclusive content as well as other features like offline viewing.
The films will first be shown on YouTube, before presumably being sold elsewhere. YouTube said it believed that process “will become a new distribution paradigm for years to come”.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments