iPhone 8 announcement: Apple Park drone video shows company preparing for biggest ever launch

Hovering cameras have tracked the new campus from beginning to end

Andrew Griffin
Wednesday 06 September 2017 06:32 EDT
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Covert footage shows Apple preparing for the launch of the iPhone 8.

As well as releasing its most dramatic handset ever, the company is hosting the announcement event at the Steve Jobs theatre on its brand new Apple Park, some parts of which are not yet finished. And as has happened throughout the building of that campus, drone footage shows Apple running last-minute preparations for the major announcement.

The launch is just days away and the Steve Jobs theatre appears to be entirely complete in advance of the event. The inside of that mysterious building, which extends underground, still hasn't been seen – but the footage shows Apple employees preparing on the outside.

Staff can be seen stood in what appears to be the foyer, apparently receiving a briefing. It's impossible to see what they are discussing, but the theatre is presumably being set up for the launch, which happens in just days.

Apple will announce the new phone on 12 September. It's expected to open for pre-orders the following Friday, and actually go on sale a week after that.

The event will also see the release of a new Apple TV, Watch and upgraded versions of the iPhone 7, according to multiple rumours. Full details on the dramatically redesigned new phone can be read here.

The company will be livestreaming all of the events from inside the Steve Jobs theatre on a range of platforms, it has all but confirmed.

The theatre is located a few hundred yards away from the huge, circular "spaceship" campus that was begun by Steve Jobs.

Apple announced in February that the theatre would be named after its late CEO. At the same time, it said that it would start moving staff in from April, but that it could take a lot longer than that to actually move all the staff who will eventually work there.

You can follow the latest on the iPhone 8 and its announcement here.

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