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As it happenedended

iPhone 7 event live: Latest updates as pictures of new Apple phone and release date leak hours before launch

Apple's September event is the biggest of the year, and as iPhone sales decline, this handset could be the most important that it has ever released

Andrew Griffin
Tuesday 06 September 2016 03:51 EDT
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Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California
Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California (Stephen Lam/ Getty Images)

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Apple is about to launch its newest phone, shockingly called the iPhone 7 – and potentially other things that might be even more important. It will all be kicking off on Wednesday at 10am pacific time, or 6pm in the UK, according to Apple's mysterious and telling event invite.

Apple's last event took place was WWDC, in June. There, it showed off iOS 10 and watchOS 3 – both of which will secretly have been built for the new products launching this week.

Andrew Griffin7 September 2016 13:56

Tim Cook's up early, as ever, and has posted a picture of the centre where today's show will be taking place.

Sun's coming up in San Francisco and we are ready for a big day! https://t.co/PgLZN7ZcrQb5f34a57-e5f6-4f5e-9df6-e15973676361.jpg

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Andrew Griffin7 September 2016 16:27

WE ARE GO. We're watching a Carpool Karaoke with Tim Cook and James Corden.

Andrew Griffin7 September 2016 18:01

Andrew Griffin7 September 2016 18:01

Tim Cook did actually sing along to One Republic, there.

Andrew Griffin7 September 2016 18:02

Pharrell is in the car now? This is getting bizarre already.

Andrew Griffin7 September 2016 18:03

Andrew Griffin7 September 2016 18:03

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