Apple Watch Edition: special safes to be installed in Apple Stores to house luxury smart watch
The most luxury versions of the smart watch are made of 18-carat gold, expected to cost thousands of pounds and will have their own sales process, like a jewelery store
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Apple Stores are to be fitted with new extra-secure safes to look after the luxury edition of the Apple Watch, which is expected to cost thousands of pounds.
The safes will look after the watches before they are sold, as well as housing the demo watches overnight, according to a report by Apple blog 9to5mac. They will also be fitted with chargers to keep the watches ready for demonstrations the next day.
The cheapest Sport is set to cost around £250, but the Edition — which features 18-carat gold — is expected to sell for thousands of pounds.
Because of the high price, the Edition is likely to have its own sales process, according to the report. That is likely to be more similar to that in jewellery stores.
The Apple Watch will be released in April, according to Tim Cook.
Ahead of the launch, the company is also exploring how it can demonstrate the Apple Watch to customers. It is expected that people will be able to try on the watches in Apple’s shops — the ability to use other devices in Apple Stores is often credited with their success.
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