iPhone launch: demand for the 5s outstrips supply as Apple heads for lucrative opening weekend
Global launch hampered by low stock for the premium iPhone 5s
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
Demand for Apple’s new iPhone 5s has already outstripped supply, with the company’s website listing the handset as unavailable for “7-10 business days” a half hour after it went on sale.
This has since been changed to an expected dispatch date of October for all models (16GB, 32GB, and 64GB) and all colours (black, silver and gold). The gold 5s was the first variation to become unavailable for immediate shipping, though its unknown whether this is due to high demand or low supply.
This situation has been mirrored across Europe, Asia, and the US, with supplies of the iPhone 5s quickly running out whilst shipping dates are pushed further into the future.
Customers are also unified in showing less immediate interest in the iPhone 5c; the less expensive iPhone that comes with plastic-casing in a range of colours.
Mobile networks have also privately expressed frustration over the less-than-generous supply of the iPhone 5s , with some suspecting that Apple is limiting stock in an attempt to boost sales of the 5c.
The 5c is essentially a repackaging of the iPhone 5 whilst the 5s offer significant upgrades in hardware. These include a new 64-bit processor that Apple claim is twice as fast as its predecessor; a fingerprint sensor built into the home button, and an upgraded camera with a dual-colour LED flash.
These upgraded features have spurred demand for the 5s, but some analysts believe these components might also have hampered supply, with manufacturers struggling to keep up with the changes.
Early reports suggest the opening weekend for the 5c and 5s might exceed demand for the iPhone 5. The 5, launched last year, sold more than 5 million units (including pre-orders) on the weekend, setting a record for Apple.
However, this year is the first time that Apple has ever launched two new models of the iPhone at once. It is also the first launch to happen simultaneously in Chinese and western markets.
Whether customers buying the 5c will cannibalize sales of the 5s – or if Asian sales will boost demand and help Apple achieve a new record – remains to be seen.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments