Amazon deletes 20,000 reviews after users profit from five-star ratings
One reviewer removed their name and reviews and changed their profile picture to an image which read 'please go away’
Your support helps us to tell the story
As your White House correspondent, I ask the tough questions and seek the answers that matter.
Your support enables me to be in the room, pressing for transparency and accountability. Without your contributions, we wouldn't have the resources to challenge those in power.
Your donation makes it possible for us to keep doing this important work, keeping you informed every step of the way to the November election
Andrew Feinberg
White House Correspondent
Amazon has deleted approximately 20,000 reviews written by seven of its ten most prominent reviewers.
An investigation from the Financial Times alleged that many users were profiting from posting thousands of five star reviews.
One reviewer posted a five-star review on average once every four hours. They reviewed over £15,000 worth of products.
It appears that many of these reviews were of products manufactured by small Chinese brands, with reviewers then selling them on eBay.
It is hypothesised that one reviewer made nearly £20,000 since June, from items including a dozen vacuum cleaners, 10 laptops, dolls houses, and selfie lights.
When contacted by the Financial Times, one reviewer denied posting paid-for reviews.
They then deleted their review history from their Amazon page.
Items posted on the reviewer’s eBay page, which were described as “unused” and “unopened” were apparently duplicates, they claimed.
In the descriptions for the products on eBay, the reviewer described an electric scooter – the same brand that they had reviewed on Amazon – as “hands down my favourite toy” and claimed they “purchased a second one for my fiancée”.
Two of the ten other top-ranked Amazon reviewers also deleted their history; another removed their name and reviews, changing their profile picture to an image which read “please go away”.
The Financial Times suggests that nine of the UK’s ten reviewers were engaged in “suspicious behaviour”.
"We want Amazon customers to shop with confidence knowing that the reviews they read are authentic and relevant,” Amazon said.
It added that it would suspend, ban, and sue people who violate its policies.
Amazon’s community guidelines state that reviewers cannot post content “in exchange for compensation of any kind (including free or discounted products) or on behalf of anyone else”.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments