Yorkshire Tea and PG Tips express ‘solidaritea’ with Black Lives Matter movement
‘Please don’t buy our tea again,’ Yorkshire Tea tweets in response to customer
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Your support makes all the difference.Tea brands Yorkshire Tea and PG Tips have demonstrated their support for the Black Lives Matter movement in response to customers on Twitter.
Last week, thousands of people across the UK joined in protests calling for justice in the aftermath of George Floyd’s death, condemning racism and calling for an end to police brutality against black people.
Numerous high-profile brands have used their influential social media platforms to share statements of solidarity in support of the Black Lives Matter movement.
On Saturday 6 June, a Twitter user wrote: “I’m dead chuffed that Yorkshire Tea hasn’t supported BLM.”
Two days later, Yorkshire Tea responded to them urging them to no longer buy their product.
“Please don’t buy our tea again,” the firm stated.
“We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism. #BlackLivesMatter.”
Following Yorkshire Tea’s show of support for Black Lives Matter, tea rival PG Tips then chimed in, replying to another customer who had shared prejudiced views.
“If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now. #blacklivesmatter #solidaritea.”
A third tea brand, teapigs, also joined in the conversation, tweeting: “Nicely done guys. Make that three #solidaritea.”
Several Twitter users expressed their admiration for the tea brands’ show of support.
“Time for racists to wake up and smell the coffee,” one person wrote.
“Tea unity makes me emotional. Love it and its pure Britishness. Thanks guys! #solidaritea,” another said.
There are various ways you can support the Black Lives Matter movement, even if you were unable to attend the protests.
From donating to bail funds and fundraisers to signing petitions, find out more by clicking here.
To discover anti-racism charities in the UK that you can donate to, click here.
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