M&Ms now come in 'Nutella' flavour

The brand has also announced M&M chocolate bars

Chelsea Ritschel
in New York
Tuesday 25 September 2018 17:56 EDT
Comments
New M&M flavour inspired by Nutella (Mars Incorporated)
New M&M flavour inspired by Nutella (Mars Incorporated)

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A new M&M flavour has been announced to the joy of candy-lovers - and it's inspired by everyone's favourite spread.

On Tuesday, Mars Inc. revealed it will be releasing M&M chocolate bars as well as a hazelnut spread M&M. The best-known hazelnut spread is Nutella, however the new candy will contain a generic version.

The new flavour will be incorporated into the classic version of the candies - combining the milk chocolate M&M with a hazelnut spread centre.

The news has been met with excitement on Twitter - where chocolate fans are praising the collaboration.

“Anything with Nutella and M&Ms is a winner,” one person wrote.

Another said: “OMG. This should be the lead on every news channel.”

For those who can’t get enough of the candy giant’s beloved hard-shelled candies, the new milk chocolate bars, available in December, will contain whole M&M minis - and come in peanut, milk chocolate, crispy, almond and crispy mint flavours.

The new products join the three other M&M flavours released this month - English Toffee Peanut, Mexican Jalapeno Peanut and Thai Coconut Peanut.

Of the decision to introduce Nutella-inspired M&Ms, senior brand director of the M&M’s brand Allison Miazga-Bedrick told USA Today: “The industry is changing and consumer tastes are evolving.

Nutella-inspired M&Ms are coming in 2019 (Mars, Incorporated)
Nutella-inspired M&Ms are coming in 2019 (Mars, Incorporated)

“We’re continuing to recognise and anticipate demand.”

Godiva chocolatier reveals two tips to taste chocolate better for National Chocolate Week

Unfortunately, the new hazelnut candies won’t be available until April 2019.

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