Nostalgia is in the pink: The return of Funny Feet ice-creams
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.It was the pink foot on a stick that the Eighties forgot, but now Funny Feet, the cult children's ice-cream, is making a comeback.
The strawberry-flavoured lollies are being brought back after an online poll revealed that they were the most-wanted "dormant" brand in Britain.
Wall's reproduction of the Eighties favourite will be in supermarkets from tomorrow and will be launched in shops a week later. Its producers found the original mould after hunting through factories in Europe, but have updated the packaging.
The pastel pink ice-cream was singled out after a poll in The Grocer magazine. More than 6,000 people voted on Facebook for the strawberry-flavoured feet, beating other forgotten brands such as Fish'n'Chips biscuits, Vim scouring powder and Toffo sweets.
Production of the ice-cream ended in the UK in the early Nineties, though in Europe it is still made under the brand Frigo Pie. Robert Opie, the founder and director of the Museum of Brands in London, said the relaunch was a sign of the growing market for nostalgia products in Britain: "It has become more of a phenomenon in recessionary times, because we hark back to our childhood, when we didn't have financial worries because we left that to our parents."
Noel Clarke, the brand-building director for ice-cream at Unilever, said: "There wasn't a conscious decision to get rid of Funny Feet. It was just pushed out by innovation – the Nineties saw the launch of Magnum and Solero."
If Funny Feet sell well, the company plans to relaunch its chocolate-flavoured counterpart, Freaky Feet, in 2014.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments