Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

McRib and anti-smoking billboards in case of unfortunate juxtaposition

The McTumor McRib burger returned to restaurants last year

Christopher Hooton
Monday 26 January 2015 10:09 EST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Food comparisons don't come much worse than 'rotting, cancerous flesh', but that's exactly the one being made about McDonald's McRib after it was advertised next to the NHS's latest anti-smoking campaign on billboards around the country.

As if the difference between advertised burger and the burger that you actually unwrap weren’t grievous enough, you can now be put off McD's before you've even stepped into a restaurant.

"Spotted a #McDonalds McRib advert next to a picture of a smoker's diseased insides that looks unfortunately similar!" Jon Opstad wrote on Twitter alongside a picture of them.

".@McDonalds reveals its inspiration for the #McRib in this awkward pairing of adverts" added John Shevlin.

The clash undoubtedly damns the McRib, but probably makes the Smokefree campaign stronger – Lord knows I don't want my insides to turn into cheap rib meat smothered in BBQ sauce.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in