MrBeast and Logan Paul’s Lunchables alternative immediately hit with mold complaints

YouTubers MrBeast and Logan Paul launched Lunchly as a ‘better-for-you’ alternative to competitor Lunchables

Meredith Clark
New York
Wednesday 23 October 2024 16:10 EDT
Comments
Related: MrBeast reveals he has pre-planned videos made should he die

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

In an attempt to create easy and healthy lunch options for children, YouTube megastar MrBeast launched Lunchly – a pre-packaged meal intended to be a “better-for-you lunch option” than Lunchables. But just one month after its release, Lunchly has already been fielding accusations that its meal kits contain mold well before their expiration date.

Back in September, MrBeast (aka, Jimmy Donaldson) teamed up with fellow influencers Logan Paul and Olajide “KSI” Olatunji to create Lunchly, a “groundbreaking new better-for-you lunch option.” The pre-packaged lunch combines all of their branded products – the YouTuber’s “Feastables” milk chocolate bar; a bottle of Paul and KSI’s sports drink, Prime Hydration; and one of three packaged food options, including pizza, nachos, or turkey and cheese with crackers.

But as Lunchly began to hit shelves last month, customers soon began to notice its contents weren’t entirely appetizing.

Rosanna Pansino, a cookbook author and YouTuber with 14.5 million subscribers, posted a video of herself opening a package of Lunchly’s “The Pizza” meal kit, which contains disc-shaped pizza dough, packaged pizza sauce, shredded mozzarella cheese, pepperoni, a “Cherry Freeze” flavored Prime drink, and a milk chocolate Feastables bar.

However, as Pansino filmed herself opening the Lunchly box, she claimed that blue mold was growing on the cheese. “This is molded,” she said in the video, which has been viewed more than 883,000 times since it was posted on October 19. “This is not safe.”

To make sure she hadn’t opened a faulty Lunchly box, Pansino checked the expiration date on the package, which was labeled: “Use by December 8, 2024.” While she had initially intended to compare Lunchly’s nutritional value to its Lunchables competitor in the video, the YouTuber instead warned children about the dangers of ingesting mold.

YouTuber Rosanna Pansino claims MrBeast’s Lunchly contains mold
YouTuber Rosanna Pansino claims MrBeast’s Lunchly contains mold (YouTube/Rosanna Pansino)

“Especially kids that are so young, they maybe don’t know what mold looks like, so they might just eat it,” Pansino said. “This is really unhealthy. You should not eat mold.”

Her video prompted several other customers to post photos and videos of their Lunchly meals, also claiming the product’s packaged cheese contained mold.

“The cheese is moldy,” said influencer @king.asante in one TikTok video. “I like my cheese moldy bruh,” another TikToker joked in their clip, which showed a close-up glimpse at the Lunchly meal kit’s blue-colored cheese. Meanwhile, on X/Twitter, one user went viral when they shared a photo of their Lunchly mini pizza, which was topped with seemingly molded shredded cheese.

In a statement to The Independent, a spokesperson for Paul said that all Lunchly products undergo strict review by health officials. “That process consists of multiple inspections and approvals, including that of the USDA, before any product can even leave the manufacturing facility,” they said.

The Independent has contacted MrBeast and Lunchly for futher comment.

Earlier this year, Lunchables – which is owned by the Kraft Heinz company – announced its ready-to-eat packaged meals will soon be incorporated into school lunch programs. The major initiative prompted Lunchables to develop a new version of the snack kit to meet federal guidelines. However, an April 2024 report from Consumer Reports later found even higher levels of sodium in the Lunchables served in schools, compared to those in stores.

“Our end game has always been to not only provide high quality products, but also healthier alternatives,” Paul said in a statement at the time. “That’s why we’re entering the lunch grab-and-go market. It’s been dominated by Lunchables since we were kids ourselves and it’s time to provide a better option for those looking for a convenient, healthier choice.”

The Lunchly website features a side-by-side comparison of its meal kits to Lunchables to-go meals, claiming that Lunchly has fewer calories, less sugar, and more electrolytes than its competitor. The brand also boasts its use of “real cheese” in the Lunchly pizza meal kit, containing “low-moisture part-skim” mozzarella cheese with “cultured pasteurized part-skim milk.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in