McVitie’s Digestives reduce packet size by 100g due to increasing post-Brexit costs
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Your support makes all the difference.McVitie’s Digestives will be reducing the size of their biscuit packets by 100g following demanding post-Brexit costs.
The packet size will be decreased from 500g to 400g, effectively losing seven biscuits out of the usual 34.
The changes are due to come into effect by the end of January.
Nick Bunker, managing director for pladis UK & Ireland, detailed how changes to the market have had a significant impact on their manufacturing process.
“The rising cost of ingredients and changes in the exchange rates means it has become more expensive to bake our products,” he said.
“We work hard to drive efficiencies throughout our business to absorb cost increases, but occasionally, like many other businesses in these challenging times, we do need to make some adjustments.”
McVitie & Price, Ltd. was founded all the way back in 1830.
Pladis UK & Ireland, the company that owns McVitie’s among other snack brands, has stated that this is the first change that has been made to McVitie’s Digestives for a number of years.
Bunker has emphasised that the company’s main priority is producing biscuits and snacks that the nation will continue to love for years to come.
“We’re proud to bake the nation’s favourite biscuits, and we have a responsibility to keep baking the same great tasting snacks that people know and love, using the best ingredients, while safeguarding the affordability of our iconic brands which are sold at everyday prices,” he said.
“So, after listening to thousands of our consumers, we have taken the decision to review the pack and promotion strategy across a small proportion of our portfolio.”
McVitie’s aren’t the only company to have announced changes to their products in the wake of Brexit.
In October 2016, it was announced that the price of tea would be increasing by 50 per cent as a result of the vote to leave the European Union.
Millions of Britons are also anxious about how their financial stability will be affected.
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