Domino’s Pizza launches lunch meal deal after slow start to year
Domino’s hopes to open a further 70 shops this year
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Domino’s Pizza has launched a meal deal after a slow January in sales.
The company also said it was eyeing a loyalty programme after the start to the year in which it said it did now market its pizzas as much as it could have.
“One of the reasons we held back in January as well was because January is one our quieter months, so we wanted to go fishing when the fish are biting,” chief executive Andrew Renniesaid.
Ads later this year will be aimed at promoting new big launches from the group, including the new £4 lunch offer.
Domino’s said it gained market share last year, rising from 7.1% to 7.2%. It opened 61 pizza shops and expects to open a further 70 this year.
By 2028 the business hopes to have 1,600 sites in the UK and Ireland, and 2,000 by 2033. On Tuesday it separately announced the takeover of Shorecal Limited, the largest Domino’s franchise in the island of Ireland.
The 72 million euro (£62 million) deal will see it take over 34 of the 99 Domino’s sites currently operating in the Republic and Northern Ireland.
“For the first time ever we’re launching a £4 lunch deal that will be launched in the next couple of weeks,” Mr Rennie said.
The deal will include smaller items from the menu, including pizzas, wraps and cookies.
The chief executive also said the business expects to be able to launch a loyalty programme for regular customers later this year.
He said that testing was already under way and the business is letting itself be driven by the data it sees.
Mr Rennie said: “I’m pretty confident based on what I’m seeing that it’s going to be very strong.
“I’d be very surprised if we didn’t find a way forward to launch it completely later in the year.”
He was unable to reveal many details of the loyalty scheme but promised “it will have a couple of additional twists to it, but I can’t give that away, I’m afraid, because it is market-sensitive, because it’s quite unique.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments