By Chloe: US’s favourite vegan restaurant is coming to the UK
Their veggie burgers were named the best in New York
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.“New York’s hippest vegan cafe is coming to London,” “Ultra cool vegan restaurant is coming to London” read the headlines.
Such is the scale of the buzz around the launch of the first international branch of “plant-based fast casual restaurant” By Chloe.
It’s set to open in Covent Garden, central London in January 2018.
They set themselves apart from other eateries by aiming to “offer a fast-casual experience for delicious food at a quick pace and reasonable price point, with full-service sensibilities.”
But why did they pick London for their fast branch outside of New York?
“London seems like a perfect fit for our first international location,” Samantha Wasser, Co-founder of By Chloe, told The Independent.
“The thriving dining scene, the culture and the fashion all make London the ideal city filled with diners with a growing curiosity for vegan and plant-based cuisine.”
With the number of vegans in the UK having risen 360 per cent over the past ten years, there definitely seems to be growing appetite for plant-based cuisine amongst Brits.
What’s more, many people who aren’t strict vegans still enjoy meat- and dairy-free food from time to time, engaging with Meat-Free Monday, for examples.
“People are becoming increasingly interested in the food they are consuming, where it comes from and how it’s made,” Wasser says.
“A plant-based diet helps to reduce your carbon footprint and helps to support a healthy lifestyle. At the end of the day, it’s delicious and that is what matters most!”
At By Chloe, everything is made from scratch. Instead of meat, chefs use tempeh and seitan, but they don’t use any ingredients made to directly mimic meat.
The first branch of the eatery opened in the heart of the West Village in New York City in July 2015 and there are now several locations across the US, including Boston, MA and Silverlake, California.
The London restaurant is set to seat 70 guests and also offer food to grab and go.
Their burgers have previously named the best veggie burgers in New York, so many British vegans and vegetarians have high hopes for the first By Chloe on British soil.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments