YSL to debut Touche Eclat for black and Asian women

Relaxnews
Monday 16 May 2011 19:00 EDT
Comments
(Yves Saint Laurent)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Dark-skinned model Jourdan Dunn, who stars in the current Touche Eclat campaign, couldn't have used what is possibly the world's best-known concealer when she signed up for the job - Yves Saint Laurent is launching shades suitable for black and Asian women only this summer.

When asked by the UK's Daily Mail why it took so long for the brand to come up with colors for exotic skin, YSL's European makeup artist Fred Letailleur replied: "People have been asking for darker shades...but until recently, the technology wasn't up to scratch."

Created in 1992, Touche Eclat quickly became the number one prestige illuminator for American and European women and is now tapping a new market, but Yves Saint Laurent is not the only Western beauty brand that is finally ready to cater to more diverse ethnic communities: Garnier's Caffeine Anti-Dark Circles Tinted Eye Roll On is available in darker hues, for instance, as is Laura Mercier's Secret Camouflage foundation. Multi-brand retailers such as The Beauty Pot offer a selection specifically designed for the needs of "ethnic" skin and hair.

Touche Eclat's new shades will be available from July.

http://touche-eclat.com

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in