Weekly fashion videos: summer lookbooks

Relaxnews
Wednesday 19 May 2010 19:00 EDT
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Presenting your lookbook in video form is the new thing in fashion, and these clips - from Suno's rollerskaters to Adam Kimmel's tuxedoed bullriders - are guaranteed to lift your mood.

The summer lookbook for the Adidas Originals women's collection stars supermodel Agyness Deyn, Korean singer Lee Hyori, and US reality TV star Whitney Port, among others.

http://www.youtube.com/watch?v=Egt8Ceiem4A

Diesel presented its spring/summer campaign in a music video-inspired lookbook, with protagonists dancing in changing outfits.

http://vimeo.com/10597215

Up-and-coming brand Suno's models presented the clothes rollerskating attached to a car.

http://www.youtube.com/watch?v=6eh7prxbV5A

Fashion blogger Garance Doré shot Club Monaco's latest lookbook. The behind-the-scenes video shows many of the pieces, making for a lookbook in its own right.

http://www.youtube.com/watch?v=3CRBIEJEDYE

By the way: her blogging colleague, Tommy Ton, shot the lookbook for Reece Hudson's winter campaign. Watch the making-of here: http://www.youtube.com/watch?v=kZBcISZd_Pw

Online vintage store Nasty Gal went for the simple yet popular concept of two girlfriends going wild to present its latest collection.

http://www.youtube.com/watch?v=E8OQcbco2WU

Adam Kimmel's video lookbook, released late last year, featured bull riding in tuxedos.

http://vimeo.com/5842588

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