Warehouse launches campaign with fashion influencer Lucy Williams
The curated edit of its AW18 collection includes everything from slouchy knitwear to midi dresses
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Your support makes all the difference.As she’s one of the UK’s most successful fashion influencers, chances are that Lucy Williams has infiltrated your Instagram feed at some point.
The perfect blend of trendiness and effortless cool, Williams’s style credentials have earned her an impressive following as well as an ever-growing catalogue of brand affiliations.
From designing her own swimwear capsule with Love Stories to her ongoing eponymous collection with jewellery brand Missoma, Williams is no stranger to collaborating with big brands, but her latest endeavour might just be the best yet.
Following in the footsteps of ex-Sunday Times Style Wardrobe Mistress and podcaster Pandora Sykes, Williams has partnered with high street favourite Warehouse to create a seasonal edit of its upcoming AW18 collection.
Selecting versatile fabrics and timeless silhouettes, Williams puts her stamp on trends that reflect her relaxed yet elevated style with a combination of transitional wardrobe staples and key new season looks.
“My style is easy going, although I like to be able to wake up and have lots of different options,” Williams says.
“I focus on being comfortable and low key and I hate feeling restricted. I have a boyish edge, whether it’s adding a biker jacket with a dress or a blazer with a mini skirt.
Speaking of her favourite seasonal trends, she adds: “I have certain style obsessions that come in waves – I love heritage prints, such as tartan and chunky knitwear.
“One thing I always go back to every winter is layering different textures, whether it’s wearing leather with knitwear or corduroy with suede. I love mixing up all those textures and patterns for the winter.”
The influencer’s collection highlights a number of season-straddling pieces including a co-ord in corduroy, an elegant midi dress, teddy coats and slouchy jumpers.
Similarly, a check oversized boyfriend fit blazer brings an edge to relaxed denim, while a warm colour palate of mustards, golds, reds and browns is complimented by animal, stripe and plaid.
The collection is available in store and online now with prices ranging from £32-£99.
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