Virtual fashion: Levi's in China, Shopbop weddings, Alex Wang 2.0

Relaxnews
Tuesday 01 March 2011 20:00 EST
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(2011 Alexander Wang, INC.)

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See what's happening in online fashion this week.

Following the launch of his first standalone store in New York, Alexander Wang has relaunched his website, whose shop now offers ready-to-wear in addition to the previously available T by Alexander Wang line. Models' faces were obscured in a mask collaboration project with performance artist Terence Koh, adding a 'concept store' twist to the site.

http://www.alexanderwang.com

Payvment, a Facebook app that lets anyone create a retail store on the social network, has unveiled a virtual shopping mall comprised of all the stores that use the app. The platform offers over one million products from 50,000 retailers.

http://www.payvment.com

In other online mall news, denim brand Levi's has opened a virtual boutique on Chinese shopping platform Taobao. More than 200 products can already be shopped via the site, and the label plans to launch online exclusives in the future.

http://www.taobao.com

E-tailer Shopbop has announced it will launch a shopping area dedicated to weddings on March 14. Dresses will include designs by Halston Heritage, Lela Rose, Notte by Marchesa, Max Azria, Temperley London, Alice + Olivia, and Calvin Klein, with prices ranging from $195 to $5,000.

http://www.shopbop.com

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