Virtual fashion: Culture Chanel, Olivier Theyskens for Theory, 'indie' fashion flash sales

Relaxnews
Tuesday 01 February 2011 20:00 EST
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(2010 Theory)

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See what's happening in online fashion this week.

Oliver Theyskens' designs for US fashion brand Theory are now available online. Following a series of successful capsule collections, the Belgian designer now has his own line at the label. Prices are a bit steeper than what Theory fans are used to but a bargain compared to Theyskens' former work at French fashion house Nina Ricci. Shop the full collection here.

http://www.theory.com

Coinciding with the Culture Chanel exhibition at Shanghai's Museum of Contemporary Art - running through March 14 - French couture brand Chanel has launched a correspondong micro-site that allows fans to fully immerse themselves in the label's universe including exclusive content from behind the scenes, history facts, videos, photos, and much more.

http://culture.chanel.com

Fashion site StyleCaster has launched the beta version of a new beauty-focused outlet called Beauty High, "a site dedicated to style-driven beauty content and online shopping that makes beauty cool for a new generation." Readers will find beauty stories, the latest trends, how-to tutorials, celebrity beauty, and online shopping, as well as interviews with industry professionals such as Pat McGrath or Napoleon Perdis.

http://www.beautyhigh.com

The online edition of US Elle got a makeover.

http://www.elle.com

A new flash sale site is set to launch February 8: Global Fashion Brands aims to introduce shoppers to independent fashion labels through a "discovery platform" - a welcome addition to the existing sites such as Gilt, Ideeli or Rue La La that mainly focus on well-known designer brands.

http://www.globalfashionbrands.com

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