Victoria Beckham unveils new Target clothing collection
Finally, the designer is sharing her vision with women and girls of all ages, sizes and budgets
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Your support makes all the difference.The anticipation for Victoria Beckham’s collaboration with America superstore Target has been intensifying ever since it was first announced last October but the wait is over.
Beckham has been steadily teasing us with sneak peeks over the past week on Instagram culminating in a glimpse of her first-ever TV campaign set to the rhythm of Spice Girl’s 1997 hit “Spice Up Your Life.”
But, yesterday, the businesswoman, fashion designer and mother of four finally unveiled the entire collection.
Opening the brand to a wider audience, Victoria Beckham for Target includes more than 200 items for women and kids, marking the designer’s first foray into childrenswear; Something that she admits raising four kids came in handy for.
“Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection,” Beckham previously told Target.
“Being a mother has helped me understand what’s important when it comes to the category.
“I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear.”
The collection, which channels her Victoria, Victoria Beckham (VVB) line also proposes Beckham’s inaugural plus-size offering with garments running up to size 3X.
Finally, the lauded designer is sharing her vision with women and girls of all ages, sizes and budgets.
So what can you expect from the line-up?
A crisp selection of black and white prints, peplum mini-frocks in sunny hues, gingham dresses, scalloped tops and loose shirting, the collaboration reflects the energizing spirit of VVB with corresponding style for girls, toddlers and babies.
Ranging from $6 (£4.89) to $70 (£57), with most items priced under $40 (£32.60), the collection drops on April 9th in Target stores and online.
But, UK and international customers will be able to get their hands on the spring release too with selected pieces available over at VictoriaBeckham.com.
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