Trendwatch: Global beauty customers are patriotic with their fragrance shopping
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.(Relaxnews)
Judging from besteller lists of fragrances around the world, shoppers prefer scents created by or associated with their compatriots.
The new Very Hollywood by Michael Kors and Marc Jacobs's Lola, the more mature follow-up to the very successful Daisy fragrance, dominate the top three of Sephora's perfume sales of the moment in the US.
They're joined by Perfume Diaries, the new brainchild of equally American Bare Escentuals CEO Leslie Blodgett who has just launched a new series of limited-edition scent, each inspired by her personal diary.
In France, two of three designer brands represented in Sephora's 'fragrance charts' are French: Dior (with its iconic J'adore perfume) and Lolita Lempicka. Paco Rabanne, whose 1 Million fragrance also counts among the most popular men's scents, is Spanish but also based in Paris.
French customers also seem to be the most loyal of the bunch on a more broader level: almost none of the rankings changed since this time last month, suggesting that beauty shoppers in France stick to their products once they've found the right ones instead of experimenting as US shoppers do.
Finally, in China, one of the three products is non-Asian: L'Occitane's solid rose perfume. French brands such as L'Occitane, Compagnie de la Provence or Clinique also have quite an impressive standing among Asian customers (much more so than US products, for example). The other two perfumes listed in the top three are Flower by Japanese design label Kenzo and Harakuju Lovers by Gwen Stefani, which shows that Asian shoppers rely on Asian-themed products.
Judging from past Sephora listings, Japanese brands such as Kose, a skincare label, are increasingly gaining importance in China in general.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments