Smashbox and makeup artist Vlada Haggerty launch rose gold collection
The star of the collection is a highlighter shaped like a literal rose
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Your support makes all the difference.From technology to interior design and jewellery, rose gold tends to go in and out of style, but right now it’s seriously in.
So much so, that it’s now enjoying somewhat of an inaugural moment within the beauty industry.
Enter: Smashbox’s Petal Metal collection.
Designed in collaboration with makeup artist Vlada Haggerty – one of the most sought after professionals famed for her intricate lip art – the 16 piece collection is designed to add a touch of shimmer to every aspect of your routine with everything from eyeshadows and lipsticks to glistening liquid eyeliner up for grabs.
“Each product can be worn alone or layered for a complete rose gold look,” Haggerty says.
“The beauty of these shades is they don’t compete or create a dull, monochromatic effect.
“Instead, they complement every skin tone and together build beautiful layers of pink that add warmth, radiance and a bouquet of boldness to your look.”
Undoubtedly the star of the collection, the Petal Metal Highlighter created a social media frenzy before it even launched this month – and it’s not hard to see why.
Shaped like a literal rose, the compact features a gel-powder highlighter that delivers smooth application and a 10-hour glow. Available in two shades – Gilded Rose, a warm pink shimmer and Rosemantic, a more deeply pigmented rusty rose – the result is a rose gold duo-chrome effect that catches the light at every moment.
Other standout pieces include the Petal Metal Shimmer Drops which can be used on both your lips and face for added sparkle, and the Cover Shot Petal Metal Eyeshadow Palette which features a wearable rainbow of rose gold.
Of course, Smashbox isn’t the only brand to tap into beauty’s obsession with the rosy hue.
Famed for their professional style brushes, Zoeva has given the everyday beauty tools a luxurious makeover with its Rose Golden Luxury Brush Set, which boast rose gold ferrules cased in a chic black clutch.
Similarly, Charlotte Tilbury’s entire range is housed in stunning, vintage-style rose gold packaging from her coveted lipsticks to her award winning Magic Cream.
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