Like a flame: Why red is the colour to be seen in this season

It’s certainly not a trend for the faint-hearted

Friday 25 August 2017 07:30 EDT

(Getty)

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Scarlet, ruby, crimson, maroon: if there's one colour to be seen in this season, it's red. But we're not just talking splashes of colour here and there - this is about all-over, entirely matching and the bolder the better.

A colour that is typically sexualised, this time round it's more refined, more grown-up and stands as a trend that feels entirely approachable for us mere mortals.

Of course, the colour itself is nothing new in the realms of fashion - think Cindy Crawfords 1991 plunging Versace dress or Julia Robert's number in Pretty Woman - but, with its popularity increasing by a staggering 500 per cent on platforms like Pinterest, this bold trend prompts a serious win-win.

Not one for the faint-hearted, the hue took hold of many catwalks for autumn/winter, but not like we'd seen it before.

And, it was by no means a coincidence that designers chose to display their most fierce looks on some of the hottest models of the moment.

At Fendi, while each model came outfitted in statement red knee-high boots, for Kendall Jenner these also came matched with a sleek scarlet coat, and coordinating shoulder bag and tinted specs.

Similary at Max Mara's latest show, Gigi Hadid sported a head-to-toe ensemble with matching skirt, coat and shoes that all came in varying shades of red.

Fendi Autumn Winter 2017 (Getty) (Getty Images)

The same cropped up at Roksanda too, where her signature silhouettes, graphic max-dresses, origami folded dresses and striped trousers came in hues that ran from crimson to burgundy.

With so much on offer, it seems there's an entry point into this trend for every lady red, be it heavy coats, knits or even sportswear.

If the thought of wearing red brings you out in a hot flush, then start out by incorporating accessories into your look or opting for a deeper shade that feels less intrusive.

But, if you're a fan then be brave and go for it from top to toe. Just remember to take your cue from the catwalk and embrace the different shades that red comes in to help break up and define your look.