‘Absolutely barking mad’: Fans react as Greggs teams up with Primark on limited edition collection
The range of 11 items will launch in stores on 19 February
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Popular high-street bakery chain Greggs has announced the launch of a limited-edition fashion collaboration with Primark.
Primark shoppers may have caught wind of the partnership this weekend, when mannequins at several Primark stores were spotted with Greggs’ vegan sausage rolls and steak bakes.
The partnership, which is a first-of-its kind for Greggs, will see 60 Primark stores across the country stock a range of 11 clothing items.
The items include hoodies featuring the Greggs logo and the message “It’s a pastry thing” written along one arm.
The news has received a mixed response on social media after Greggs shared a video promoting the collaboration on Twitter.
Some questioned whether it was a parody, while others said they couldn’t wait to get their hands on one of the pieces.
“I am ashamed about my enthusiasm for this,” one person said.
“This is absolutely barking mad…and I love it,” another said.
A third wrote: “Literally feel like this is an April fools two months early.”
Alongside the fashion line, Primark’s flagship store in Birmingham will host the world’s “largest Greggs”, opening a new café named “Tasty by Greggs”.
The 130-seater café will be open from 12 February and offer a menu of the bakery’s most popular items, such as its sausage rolls, bakes, pizza and sweet treats.
The range of clothing items will be rolled out across stores a week later, on 19 February.
Separately, a pop-up boutique housing the fashion collection will also be open on London’s Dean Street, Soho, from 17-18 February. Visits to the pop-up are by invitation only, and the booking system will be launched on Primark and Greggs social media pages on 10 February.
Raymond Reynolds, business development director at Greggs commented: “Greggs clothing is something our customers have continually asked for.
“It’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments