Marc by Marc Jacobs to be discontinued

It has been confirmed today that Marc Jacobs secondary line, Marc by Marc Jacobs is to be discontinued.

The lower priced label will be folded into the company's mainline collection which will encompass a more diverse range of price points, WWD reports.

In a statement to WWD, Jacobs commented on the closure:

"In a sense, we're starting at the beginning. We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes. It wasn’t supposed to be a second line or the poor-relative-of."

British designer Katie Hillier who was creative director of the brand is expected to stay on in some capacity, and there is new news on the role of Luella Bartley who held the role of Design Director.

The label was first launched in 2000 with a wider range of products all at more accessible price points then the pricier mainline.

A similar move was made by Dolce & Gabbana in 2011 when it discontinued its D&G label, incorporating it into the mainline.