Lingerie brand drops 'plus-size' label in favour of 'extended' sizes

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US News Reporter

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Lingerie label Cosabella is one of the first brands to drop the "plus" in its bigger-sized styles – instead it has dubbed its new range "Extended".

The family-owned Italian brand seems to have a big following for its sexy lingerie, which nails both fit and comfort – so in order to reach every woman’s intimate wardrobe, regardless of their size and shape; it has now expanded its range to include a wider range of sizes.

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Called Extended, the new line features some of the best-selling styles in cup sizes 32-36 D, DD-G and 38 D, DD-F, as well knickers in sizes 12/14, 16/18, 20/22. It includes bigger cuts and styles of bralettes, thongs and boy shorts in lace, satin and cotton.

While many other underwear brands stock an even wider range of sizes, such as Bravissimo, Elomi, Boux Avenue and Simply Be; Cosabella makes an effort to change the world’s views towards bigger sizes.

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To promote the new offering and celebrate a wider array of body types even further, the underwear label has launched a campaign with plus-size model Emily Nolan, who runs a non-profit organisation that promotes self-confidence and body-empowerment called Topless.

The company's CEO, Guido Campello, said: "High customer demands to extend the sizing of our best-selling collections lead to the creation of Cosabella Extended. We took the time and effort to design a product that will meet the needs of our customers."

The line is currently available online and from June, profit will go to Topless organisation. cosabellla.com