Kim Kardashian and Kanye West are Balmain’s stars
Kimye are unveiled as the stars of the luxury French fashion house
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In another attempt to break the internet, Kim Kardashian and husband Kanye West have unveiled their first ever joint designer campaign for Balmain's spring/summer 2015.
The reality TV star shared on social media a picture of the pair posing together, in which she’s seen grabbing Kanye from the neck and going in for a kiss.
In the campaign entitled “Army of Lovers”, shot by celebrated photographer Mario Sorrenti, Kim appears with her hair swept back, sporting dark smokey eyes and (very) long lashes and wearing a long sleeved Balmain design, while Kanye is wearing a black tux jacket and looks more than ready for that kiss.
Kimye, are both good friends with the label’s creative director Oliver Rousteing and have been seen wearing his designs a number of times. Also,Kardashian's younger sister and model-on-the-rise Kendall Jenner has also appeared on the fashion house’s campaigns and catwalks, so this news comes as no surprise.
Rousteing said: "For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain."
Love it or hate it, the Kardashian family has had a stellar year in the fashion industry. Besides Kendall's rise to supermodel stardom, the Kardashian-West couple made headlines for many reasons, from their Vogue cover and spread, to the controversial shoot of Kim for Paper magazine cover.
Unveiling a top-tier fashion campaign seems the perfect way to close out 2014.
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