Jean Genie: Alexa Chung launches denim collection

Alexa Chung has teamed up with AG Jeans for a new collaboration that will revamp your denim collection

It’s not an easy transition from the dark mood of winter into a shiny, bright new season. With next Monday unofficially known as Blue Monday, the most depressing day of the year, ploughing head-first into new season trends seems a rather daunting prospect.

Denim, with its transitional status, provides an ideal outlet for shoppers looking for a gentler introduction to the season. Fortunately, there is a brand new collaboration hitting the rails this week which pairs premium denim label AG with it-girl Alexa Chung. Chung is a woman of many talents: she has turned her hand to presenting, modelling, writing and even a spot of singing, with a recent music video for online retailer mytheresa.com.

But it is this newest endeavour that seems a more natural fit for Chung, whose personal style has seen her awarded the British Fashion Council’s Style Award for three years consecutively.

AG, or Adriano Goldschmied, to give it its full name, is a Los Angeles-based label specialising in the more premium aspect of denim designs and meticulous cuts. This new 20-piece collection draws on Chung’s own style influences; she describes it as “the missing pieces of my dream denim wardrobe which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic”.

The result is a collection that includes an enticing mix of wardrobe staples such as classic skinny jeans and boyfriend-style T-shirts with more distinctive pieces, including dresses with pintuck collar details and dungaree dresses.

The collection launches today with a special event at Selfridges, hosted by the lady herself. Also available from Harrods, stylebop.com, matchesfashion.com and net-a-porter.com.